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If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.

Medium height, thinning brown hair, nicely dressed and personable, but not immediately magnetic or charming.

Almost a quarter of online daters find a spouse or long-term partner that way. It provides you with a seemingly endless supply of people who are single and looking to date.

Let’s say you’re a woman who wants a 28-year-old man who’s 5 ft.

Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.

If this mentality pervades our decision­making in so many realms, is it also affecting how we choose a romantic partner?

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